With the success Apple inc. is having in the video gaming front, my client, the Japanese video gaming magnate, Capcom, have commissioned to have a physical presence in the West starting with the Capital City of UK to drive up the sales of its games to try an emulate the rivalling company.
As a pilot scheme, Capcom has asked for a temporary structure to be constructed to communicate, educate and reach out to the community. The idea of Capcom Store was thus born. East london, being trendy and the creative side of London with a diverse community was chosen. The area regorges of mystical and world reowned myth, ideal for a game company such as Capcom know for its horror and survival games.
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