Tesco is running an augmented reality (AR) trial in six of its stores, giving shoppers a 3D look at products on sale but not found on shelves.
For the pilot, which kicked off on Wednesday, the retail giant has placed computers with webcams in store aisles in Tesco Extra supermarkets in Milton Keynes, Wembley, Borehamwood, Cheshunt, New Malden and Hatfield. Shoppers can hold a Tesco Direct catalogue page or Tesco Clubcard to the webcam to generate an image of a product, then manipulate the page or card to see different aspects of it.
"It is not often not practically possible to display, for example, the more than 180 televisions that sell in a store," a Tesco spokeswoman told ZDNet UK. "Through AR we are able to offer realistic and life-size representations of what that product will look like."
Tesco expects to run the trials to the end of the year, with weekly checks on how it is going. The in-store programme uses the same augmented reality tool provided on Tesco's website, with the technology provided by Kishino.
Source: http://www.zdnet.co.uk/news/enterprise-apps/2011/11/18/peering-into-tescos-augmented-reality-40094457/
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